The Badass Beef Boost is a bold and flavorful beef rub with a perfect balance of sweet, heat, salt, and umami. It’s a serious competition-grade rub that will lift your beef to the next level.
Made with larger granules of raw cane sugar, it works beautifully for slow cooks like brisket but also holds up to hot-and-fast cooks like steaks without burning.
It’s also amazing on other meats – try it on pork chops, lamb chops, or even tuna steaks. The balance of heat and sweetness makes it a great all-around rub for competition cooks and backyard BBQ lovers alike. It also gives the meat a beautiful red color.

Placed 4th overall in the 2018 and 2022 American Royal World Series BBQ Rub Contest
Named Best Beef Rub of 2022 by the National BBQ Association