This rich and smoky dry rub isn’t just for brisket - use it to elevate burgers, tacos, steak, eggs, veggies, potatoes, and more. With a savory depth that delivers serious BBQ flavor, this seasoning was built for beef but loves all proteins. 

Whether you're a weekend pitmaster or weeknight cook, this all-purpose BBQ rub adds rich complexity to any dish. Use it as your go-to brisket rub or as a grill seasoning for everything from picanha steak and pork ribs to wild game and salmon. Made with all-natural, high-quality ingredients and proudly crafted in the USA, it’s gluten-free and competition tested.

So go ahead - beef it up!

• BOLD, BEEFY FLAVOR: A rich and smoky seasoning with deep umami notes, originally crafted as a brisket rub and perfect for steak, burgers, and more
• DELIGHTFULLY VERSATILE: Beef it up! Use on everything from tacos, veggies, and eggs to fries, baked potatoes, poultry, and seafood
• GOURMET BBQ RUB: Take your BBQ to the next level with this competition-style dry rub designed for grilling, smoking, roasting, or searing
• ALL-NATURAL & GLUTEN-FREE: Made with high-quality, natural ingredients and no artificial additives for bold, clean flavor
• AWARD-WINNING QUALITY: Part of the Blues Hog Choice of Champions lineup, trusted by 90% of professional competition teams
• MADE IN THE USA: Proudly crafted in the USA to deliver premium, competition-grade flavor in every bottle